The litany against hype

Inspired by Apple and O2, but applicable to a range of occasions...

I must not hype

Hype is the product-killer

Hype is the hubris that brings total disappointment

I shall face the hype

I will permit it to pass over and through the internets

And when it has gone past the inner cynic shall point and laugh

When the hype is gone, only the reviews will remain

Posted by parsingphase, 2008-07-14 23:29

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